Since the introduction of social networking sites such as Facebook and MySpace of course the way we interact online today has changed forever. Certainly the number of businesses who are choosing to invest in this new viral trend has grown substantially and now is the time for you to do the same with your business. However using email and text messaging to build your customer base is something that should not be ignored.
Marketing a business using email and text messaging comes with a number of benefits that other types cannot provide. Firstly any email or text message sent will be received by the recipient almost instantly so this can prove effective when you are providing a time sensitive offer. Secondly you will find that around 94% of all text messages sent today will be read and nearly everyone who subscribes to your SMS program will then see it.
As you know that those who have subscribed have chosen to receive your offers or promotional messages then you know that they are actively interested in your product or business. So of course there is the bigger possibility that they will choose to make a purchase from you.