No longer is it just large businesses that are using video marketing as a way to increase their presence online. Today it is something that many small businesses are finding an effective tool in helping to gain an edge over their competitors and help them to attract more traffic to them.
So why are people choosing to use video marketing rather than banner or pop up ads to advertise what they have to offer today?
Quite simply it is down to the fact that video marketing allows you to create a more personal connection with potential customers to your business. If a person is faced with a video of someone talking to them or demonstrating something they are more likely to stick with it and find out what it is about. However of course when it comes to banner and pop up ads we simply find them annoying and will completely ignore them rather than learning more about what they have to offer.
Through videos a person is able to build up some kind of rapport with the person viewing it and as a result they are more likely to gain that persons trust. The more comfortable a person feels about dealing with someone they haven’t actually met then the more chances there are of them actually wanting to know more and then making a purchase from that person.