Many website owners take the power of keywords for granted. But in reality, they serve as the direct link between the site and online users. Without focused keywords in place, there is a good chance you will not see much traffic. So what is keyword research? For starters, it means getting a list of words and phrases together that accurately sums up the content of the website/article.
For example, if you have a solar power site, your keywords are likely to be in line with renewable energy, sustainability, or even solar equipment if you are selling. But you are going to need more than a list if you want your keywords to be powerful.
Understand Your Target Market
Another recommendation is to understand your target market. Once you have a better understanding of what your target market is looking for, it gets much easier to figure out which keywords to focus on. But the research definitely does not stop here.
Find Accurate Keyword Statistics
If you do not know already, there are platforms that bring you all kinds of statistics regarding keyword popularity. Essentially, you type in a keyword and see how many people are using it. This type of software can also reveal which keywords are the most competitive and popular.
Always Make Keywords Relevant
It is critical to keep your content and keywords “connected” at all times. Using popular keywords that have nothing in common with the content you post will only frustrate users. Not to mention, search engines hate this type of strategy to gain a higher ranking.
While many keywords are going to be obvious, get the numbers behind them. Find out whether people are using the keywords you focus on, or if you need to shake up your list to be more relevant. Either way, you have to properly research keywords if you want to use them successfully.