A backlink is a link to your website from an external website. Backlinks are important for SEO purposes as the total number of external sources linking to a page as well as the credibility of those sources have a big impact on that page’s position on search engine results pages. In other words, backlinks are an important weighted factor in search engine ranking algorithms. While other SEO ranking factors can now be equally as important, a few years ago, all a website owner needed to do to achieve the best rankings on SERPs was to build thousands of backlinks to their website.
There are two different types of links: Nofollow links and Dofollow links. For SEO purposes, it’s important to obtain Dofollow links from external sources as those links pass on link juice. Furthermore, the anchor text used in SEO backlinks is crucial and should play a big role in your link building strategy.
Unfortunately, creating backlinks to your website can be time-consuming and costly. Therefore, it’s best to focus on quality rather than quantity. One backlink from a website with a high domain rank (authority score) can be worth hundreds of links from external websites that have low domain rankings. If you are planning to buy backlinks, you want to make sure you are buying from a credible provider.
There are many places to obtain backlinks including social media platforms, forums, blog comments, news outlets, guest posts, etc. In 2019, submitting in-depth guest posts to authoritative blogs in your business niche was one of the best ways to generate quality SEO backlinks.
The good news is that you can outsource link building to an SEO agency. Doing so can save your business a lot of time and wasted effort. The best agencies know exactly which link building strategies are most effective for increasing and maintaining top SERP rankings from lucrative keywords.