Exactly What Is On-Page SEO?
On-page SEO refers to the optimization of the actual website, for example, the overall structure, silos as well as each individual page of the website. This is one of the first things that need to be done when doing SEO for a website. Basically, if on-page SEO is not done and focus is only placed on building backlinks, then that website will not perform as best as it possibly could and it may not even move up the rankings.
One of the first things that need to be done in this particular type of SEO is keyword research. You can’t optimize a page if you don’t have the right keywords to optimize it for. There are many tools that can be used to get long-tail keywords such as Long Tail Pro, Ahrefs, SemRush, Keywordtool and more. It is best to use at least one of these tools and search for keywords in your niche. You should focus on grouping relevant long-tail keywords together so that you can optimize a relevant page for all of them. When optimizing a particular page, the most important areas where you should place your relevant keywords include the URL, title, SEO title, headlines, photo alt tags, inside the copy, footer, etc. You should not stuff your keywords as many times possible throughout your copy as this will cause an over-optimization penalty. Instead, you should try to keep your keyword density between 1 – 3% for the best effect.
In addition to structuring and optimizing each page for keywords, the structure of the entire site is also important. It is best to create a silo structure where there is your home page which links to pages with your main keywords and these pages also link back up to your home page. Then, under these main pages should be other relevant pages that also link back up to their main page. It is important to group together related topics as this will greatly affect relevance and rankings.
To wrap things up, we have just looked at the main aspects of on-page SEO. It is actually possible to rank alone with good on-page SEO in low to medium competition niches. However, it should be combined with good off-page SEO if you want to truly dominate the rankings.
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