Of course when it comes to creating videos in order to market your business you need to get yourself a good quality camera. There are many available that are more than capable of doing what you need. However we would recommend that you actually consider purchasing one of the HD (high definition) models. They are slightly more expensive but then they do produce far better quality pictures and sound.
Once you have invested money in a camera then next thing that needs to be decided upon is what sort of video to make. It is important when it comes to creating videos for advertising any kind of product or service that you make sure that you keep them short and simple. Unfortunately the attention span of people as they surf the internet is very short as they have so many things to look at and so many websites that they can visit. If you can make a video that lasts for between 1 to 2 minutes but if the need arises make one that last no more than 3 minutes. All of these will not only help to grab the attention of the viewer but retaining it.