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Local Search Engine Optimization Strategies
If you are into local search engine optimization even for a couple of months, you know how important these strategies are to attract highly targeted clients to your local business. You should optimize the on-site and off-site SEO process to attract clients who are already searching for your local business. You are leaving a lot of money on the table if you are not on top of your rankings. This article highlights some of the most effective strategies to optimize your website for local search.
A local business should claim its Google My Business Page (GMB) to show up in Google’s local three-pack. When set up properly, GMB will allow your business to show in your local area with ease. It increases your online presence and helps the customer find your business through Google Maps. GMB is a free tool to use and is worth looking into if you want to improve the rankings and online exposure of your business. Listing your business name, address, phone number, opening & closing hours, and directions can lead to a more rich search result and help your business shine through the otherwise overcrowded marketplace. Claiming your GMB page is easy. Visit Google.Com/business and follow the instructions to claim your page.
Online business directories play an important part in increasing the online exposure of your local business. Make sure you get your business listed correctly and consistently on some of the major online directories such as Citysearch, Yelp, Merchant Circle, and others. The name, address, and phone number (NAP) of your business should be consistent with these local directories and citation data aggregators such as Factual, Acxiom, Neustar, and Infogroup. Discrepancies in NAP information can negatively affect the rankings of your site. Google may not be able to determine which information about your business is correct. Google may display incorrect information about your business or not show your business at all in search results under such circumstances. That’s why you need to make sure the NAP information is correct and consistent across all online directories and citation aggregators where you list the company.
Online reviews matter the most for local businesses. The latest statistics reveal that over 84% trust online reviews as much as personal recommendations. 7 out of 10 clients will leave a review for a business if asked to do so by the business. No customer will buy from a company they have never heard of. The majority of customers prefer to buy from a company they already know. When your business has positive reviews from past clients, the potential customer will begin to trust your brand. Authentic positive reviews from your customers will improve the visibility of your local business. Reviews play a major role when ranking your local business in Google’s local 3-pack.
The title and meta description of your site still matters when it comes to local search strategies. This text should be unique, compelling, and descriptive to increase your click-through rate. These are some of the most effective local search engine optimization strategies to optimize your website for local search.
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