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Different Local Search Engine Optimization Strategies
If you are someone that has looked into SEO at all, you are likely well aware of how important search engine optimization strategies can be in order to attract highly targeted customers to your local business. Therefore, you should look to optimize both your on-site and off-site SEO efforts in order to attract ready and willing prospective customers who are consistently searching for what you are offering. Without doing so, you are leaving money on the table. Below, we will discuss some of the top strategies that you should be using in order to optimize your website to rank as well as possible within the local search results.
One of the first things that every local business should do is to claim its Google My Business page. Claiming your GMB is essential if you want your business to show up in what is known as Google’s “local three-pack.” This is something that can dramatically enhance your online presence and it can help prospective customers find your business directly through Google Maps. GMB is something that is a free tool to promote your business. Because of this, it is entirely worth it to improve the rankings and overall exposure of your business. By listing your business with it, you will be able to boost your online exposure by maximizing your ranks within the search engines. Claiming your Google My Business page is very easy. Simply head to Google.com/business and you can follow the easy instructions to do so properly.
Online business directories are something that plays an integral role in increasing the overall online exposure of your business. Because of this, you want to get your business properly listed and indexed on these platforms. This includes directories like Yelp, Citysearch, Merchant Circle, and more. Having everything including your business name, phone number, address and others accurately listed on your page can keep your business’ information consistent and ranking highly. Google will not be able to determine what information listed is correct if you have inconsistencies which can cause your ranking to tank as a result. Therefore, you need to ensure that all of the pertinent information is correct.
Online reviews are something that matters highly for any business. In fact, statistics show that more than 84% of consumers trust online reviews as much as they do personal recommendations. It is said that 7 out of 10 customers will leave a review for a business if they are asked. Because of this, you will want to ensure that you are focusing on gaining positive reviews from previously satisfied customers. This will help to promote added visibility for your business and put your business in a good light. Reviews also happen to play a big role in determining Google’s three-pack ranking.
Both the title and the meta description of your site play a big role in determining your ranking. Because of this, you want to optimize both as well as possible to enhance your site’s ability to rank highly within the search engines. You should include a descriptive and keyword dense description that is unique in order to optimize your site for local rankings.
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Liliha-Kapalama is the fifth most populous neighborhood in the Urban Honolulu Metro area of Hawaii. With a livability score of 72, this Honolulu neighborhood is ranked number 10 in the state of Hawaii. This means that living in Liliha is quite appealing, as the neighborhood ranks better than over 70% of other popular residential areas of Hawaii.
Living in Kapalama does have some downsides, however. Above-average total crime rates indicate that residents of Liliha face higher security risk and concern than residents in many other neighborhoods. Despite this above-average likelihood of crime, homes in Kapalama are not inexpensive. Home values in this increasingly popular neighborhood have been steadily on the rise, sitting currently about 17% above the state of Hawaii’s average. This indicates that there are a lot of attractive advantages that come with living or renting in Liliha.
One of these benefits is that Kapalama is located almost directly on the beautiful coast of Honolulu. Residents of the neighborhood report that the residential neighborhood of Liliha is in close walking proximity to a bustling town with a variety of restaurants and family-friendly activities. Notably, Liliha Kapalama is home to Honolulu’s Bishop Museum, which is a top destination for family events on the island. Overall, the neighborhood of Liliha-Kapalama is an up-and-coming residential neighborhood with a lot of curb appeal for families.