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Tips To Improve SEO For Your Local Business
SEO (or search engine optimization) isn’t just for big businesses. Thoughtful SEO can have a massive impact on driving clients to small local businesses as well. It’s worth taking the time to improve your SEO both on your company’s official website and on other sites and blogs around the internet. If you don’t spend time on SEO, you are losing out on potential business. We’ve pulled together some of the best ways to improve search engine optimization for local businesses.
One major tool every local business should take advantage of is Google My Business Page. Claiming your My Business Page is essential to showing up in Google’s “three pack” — the top three results boxes that show up when someone searches for a local business. Your search rankings on Google will go up significantly just by utilizing your My Business Page and filling it out. This will also ensure that your physical location is correctly displayed on Google Maps, alongside other relevant info that customers will want to see when you show up in a search. Not only is this tool vital to your SEO, but it’s also completely free. On your Google My Business Page, you can build in a ton of important information for potential customers, including your phone number, address, directions, hours of operation, and so on. Customers are much more likely to take notice if all the info they need is right at their fingertips when they search. You can head to google.com/business to find and claim the My Business Page quickly.
Another way to spread information about your local business is to add it to various online business directories. Services such as Yelp, Citysearch, and Merchant Circle each attract different audiences looking for local businesses. You should make sure that your business is listed and that the phone number, address, and other identifying information is matching across the different directories. While handling this, you should also check in with local data aggregators. The four major ones are Infogroup, Neustar, Factual, and Acxiom. If any of your info doesn’t match across these many services, it can affect where your website comes out in the search rankings. Basically, if Google doesn’t know for sure that the info it has is correct, then it is much less likely to want to show you off to people searching for businesses in their area. And even if you do get listed on Google, they may show potential customers the wrong information, which will get in the way of ever turning them into real customers. Find every online directory you can that lists your business, and at least make sure that the NAP (name, address, and phone number) are consistent and correct.
Perhaps the most important element of SEO success for a local business is user reviews. According to recent studies, over 80 percent of consumers take online reviews as seriously as recommendations from people they know in real life. Even more surprising, the majority of customers actually like writing reviews online if they’re reminded to do so. If a potential customer hasn’t heard of your company and doesn’t see any reviews, it’s entirely likely that they won’t risk taking a chance on you. On the other hand, if a search of your business turns up dozens of glowing reviews from past customers, someone who’s just heard of you is going to instantly begin seeing your company as one they can trust. You can’t fake good reviews, but if you encourage your customers to write them, it will greatly increase your visibility going forward. Positive reviews also greatly improve your chance of being featured in the previously mentioned three pack on Google.
One key aspect of SEO maintenance is making sure that your website has a strong meta description and title. This is the first thing people will see about your business when your site pops up in a search, so you want to catch eyes and compel people to click through to the full site. If you follow this guide, you’ll be well on your way to having a much stronger search presence and, from that, a much wider base of customers discovering your local business.
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Ala Moana Hawaii – Check Out This Unique District Of Honolulu
How familiar are you with the Ala Moana District? There is a great shopping center there, and you will definitely want to check that out while in the area. Did you know that Ala Moana means ‘path to the sea?’ You’re in Hawaii, so it’s time to hit the beach. You may also want to check out Beyond the Reef and Shirokiya Japan Village Walk and a place called Magic Island.
Magic Island is only a few minutes away from the shopping center, and it is a part of Ala Moana Beach Park. It is specifically located at 1201 Ala Moana Boulevard. There is a small lagoon there, plenty of eateries, and you might want to check it out on a Friday night. That is when you will get to enjoy the fireworks with your family.
Shirokiya Japan Village Walk is located not far from the shopping center as well. In fact, both of these main attractions are within walking distance from the center. You’re going to get to enjoy some great Japanese cuisine if you check out the Shirokiya Village Walk.
You might also want to stop by the Farmer’s Market. Ala Moana is chock full of great things to do. Enjoy your time in Hawaii, and specifically Honolulu, and be sure to eat some great food while you’re there.