The most important factor in getting your web site the proper exposure is VISIBILITY. This helps bring in as much traffic as possible, increasing your ability to grow and expand. One of the most effective ways to increase your visibility is to utilize SEO. It stands for Search Engine Optimization and utilizes the caveats of search engines to maximize the visibility of your site. Utilize SEO to increase your web sites ability to show up in search engine rankings, and you could quickly find yourself as the most visited site out there.
SEO works by inserting certain words into content/articles that are posted on your site. For instance, if your website focuses on the history of Hawaii, then inserting the words “history” and “Hawaii” would let Google know that’s what your site is about. SEO works by utilizing these keywords in articles, the search engine recognizes your relevance to a search topic, and ranks the web sites based on how relevant they are to the search. Therefore, the more times your web site can strategically place the words Hawaii and history into its text, the more relevant Google will think your site is to someone searching for the history of Hawaii.
Search Engine Ranking Potential
It is not only the visible content that SEO takes into account when trying to maximize your search engine ranking potential. There is also something called metadata, which appears in the code of the web site, but not to people who are just viewing it normally. SEO would once again place the terms Hawaii and history into this metadata to help Google see your web page. Web sites contain Meta tags, they are metadata specifically there for search engines to know what sort of content your site is related to, this is one of the best places to insert your Hawaii SEO keywords.
Sprinkling words into your pages and metadata are not the only ways to use SEO to bring views to your page. Another effective way to move up the search engine ladder is to utilize links coming in and out. These are hyperlinks that lead to other sites, as well as the links other sites host leading to yours. The words that are in the link are the most important factor of this. So, if you want Google to send people who are looking for Hawaii information to you, then you want links to be placed on words relevant to your content. If the line says, “Go check out the Hawaii Museum of History” then your SEO would be far better served placing a link on, “Hawaii Museum of History” rather than, “Go Check Out.”
Components of SEO
These are the core components of any SEO work that would be done for your web site. All of these steps will help propel your Hawaii web site up the search engine results for anyone searching about Hawaii history or something similar. This is a bonus to any company, as most people never look past the first page of results when doing a search. Maximize the visibility and traffic of your web site with SEO.